Media Planning

Tablet App Media Ops

2011-11-01T09:27:00.000-07:00

SRDS has an online directory of advertising opportunities within tablet apps. Click here.

TELEVISION RATINGS

2009-10-21T07:42:00.000-07:00

The following sources are links to Neilsen rating data. Most links will provide only the top 10 or top 20 shows. Your chosen show is probably not in the top 10 or top 20 (at least it should NOT be -- if you are choosing shows with ratings this high, there is a problem with your targeting efforts!). You'll use this data as a starting point to help you understand the rating for your chosen shows.

Excite's listing of rating points for the top 20 shows of the week.
USAToday's expanded Neilsen listing.

Neilsen Media Research -- Top 10 TV ratings by broadcast, syndication, cable, African American and Hispanic viewing.

WorldScreen.com's listing of all network programs, with ratings by demographic breakdowns. This helps you find shows, but not necessarily shows that are currently broadcast, so way down on your priority list for research!

THE FOLLOWING LINKS ARE FOR "EXTRA" RESEARCH, DO NOT START WITH THESE SOURCES!
http://www.stationindex.com/tv/tv-markets
This site lists all the television stations in a market without all the smaller stations and all the digital, analog and off air stations. It also provides direct links to the stations websites and other contact info. I have found that this site is the most user-friendly and efficient for getting listings of major TV stations in a market.

Looking for the CBS or NBC station in your market? All of these networks have sites that will list all of their affiliates in the United States.
NAVIGATE: Go to the stations corporate pages (i.e.: http://www.cbs.com/) and search for local affiliates.

100000 Watts Paid directory of US radio and TV directory; will only help you search news databases.

MAGAZINE AND NEWSPAPER INFORMATION

2006-03-06T08:17:00.000-08:00

SRDS: Standard Rate and Data Service
These are your best sources for media rate and audience information. These books will help you find and choose your magazines and newspapers. Owens Library Reference Section has the following SRDS books: Circulation, Consumer Magazine and Newspaper sourcebooks.

The Consumer Magazine book has an index in the front to help you find magazine titles by topic. The Newspapaer book has lists of newspapers by market (city), and it also lists national newspapers at the beginning of the book. The Circulation book provides you information about which magazines and newspapers are delivered to specific markets (cities); therefore, you can look up your target market and find newspapers that are distributed within that city.

Mediamark Research -- The next best resource behind SRDS, Mediamark offers rates and circulation as well as demographic data, along with lifestlye and product usage for many publications. You must establish a free user account to access most data. Use the "MRI Shortcuts" link, then the "MRI+" link to access valuable information. http://www.mediamark.com/ Once you are in the MRI+ area, simply conduct a keyword search based on your target market. This will produce for you a list of related publications, and information about each.

Audit Bureau of Circulations -- a searchable database of circulation figures for consumer magazines and newspapers. http://abcas3.accessabc.com/ecirc/index.html

Other sources of finding print media information: Yahoo's Media Links -- a list of media vehicle web sites for radio, television, magazines and newspapers. Check links individually to search for media kit information. http://dir.yahoo.com/News_and_Media/ Also, each of the sources listed below will help you identify media vehicles.

Owens Library has the following source: Gale Directory of Publications and Broadcast Media in the Reference Collection. The call number is Ref 016.071 A97 2002.

Additional Newspaper Sources:
NewspapersFirst.com

www.newspaperlinks.com/home.cfm
This site provides lists of publications by state. It is not as comprehensive or detailed as Bacon’s, but can be helpful if you are looking for pubs in surrounding cities other than the market you are currently advertising in.

www.aan.org
The Association of Alternative Newsweeklies represents publications like KC’s Pitch Weekly. This site lists all alternative NP’s in the U.S. as well as websites and information on advertising nationally or through classifieds.
NAVIGATE: Under “Directories” select “Newsweeklies” and then you can either browse the list or search by state, circulation, etc. Click on the individual listed pubs and pull up contact information and a brief description of the paper.

RADIO INFORMATION & RATINGS

2006-03-05T08:17:00.000-08:00

SRDS, Standard Rate and Data Service Radio and Broadcast directories -- Located in Owens Library's Reference Section. This directory provides market/geographic information; it will help you identify television networks and shows, along with radio stations and formats.

Aribron.com: Check this source first for radio ratings! [Click "Radio Ratings" on right, then click "Diary Data," then search by market/city.]

StationRatings.com -- Good source for searching by market.

RadioLocator.com -- use this to find radio stations by ZIP code and format.

TV-Radio World Internet Broadcast Directory of Radio and Television Stations on the Web.

100000 Watts US radio and TV directory

www.radioandrecords.com
This site allows you to look up all radio stations that are in a particular market, listed by rank with call letters, format and owner info. The site also provides you with the ethnic makeup of that area. You can also find format descriptions and the latest Top 10 lists for each format.
NAVIGATE: To look up stations in a particular market, select “Ratings” from the homepage and type in the market. With this information, you can look up the individual stations that seem to match your target demo or just look up the group owner (i.e. Clear Channel) and search for the station that way. For format information, select “Formats” at the top of the homepage and then select the format most relevant to the area.

www.krgspec.com
This site allows you to search for radio opportunities by station, market, format, reps and owner.

Ratings Information:
www.radioandrecords.com -- use this for ratings at each radio station in US.
StationRatings.com: for ratings of most US stations.
Inside Radio: for information about stations.

TELEVISION SHOWS

2006-03-04T08:16:00.000-08:00

Looking for television/cable programming to reach your target? Start with the first two links below: TVGuide.com and Yahoo directory. Use these search tools to find shows that relate to your target's pyschographic interests. You can then Google the name of the show plus the word "rating" and hope to find the rating for the show. You'll have a hard time with this, and most of you simply will use "2" as a rating, since you're not likely to be purchasing a cable TV show with a higher rating.

SRDS, Standard Rate and Data Service Radio and Broadcast directories -- Located in Owens Library's reference section. Provides market/geographic information, as well as cost-per-point figures by market.

TVguide.com: Type keywords that related to your target group in the search tool to find shows that your target is most likely to watch.

Yahoo's Television Directory category lists television shows by genre.

http://www.zap2it.com/
This site allows you look at what is currently running on all TV stations (cable, satellite and local) for a specified zip code and look up what will be running within the next 15 days.
NAVIGATE: From the homepage, type any zip code and the site will upload what is scheduled for the next three hours. Use the arrows at the top of the page to advance or go back in hours. You can also adjust the date you look at by selecting the scroll down menus above the schedule.

WorldScreen.com's listing of all network programs, with ratings by demographic breakdowns. This helps you find shows, but not necessarily shows that are currently broadcast, so way down on your priority list for research!

THE FOLLOWING LINKS ARE FOR "EXTRA" RESEARCH, DO NOT START WITH THESE SOURCES!
http://www.stationindex.com/tv/tv-markets
This site lists all the television stations in a market without all the smaller stations and all the digital, analog and off air stations. It also provides direct links to the stations websites and other contact info. I have found that this site is the most user-friendly and efficient for getting listings of major TV stations in a market.

Looking for the CBS or NBC station in your market? All of these networks have sites that will list all of their affiliates in the United States.
NAVIGATE: Go to the stations corporate pages (i.e.: http://www.cbs.com/) and search for local affiliates.

100000 Watts Paid directory of US radio and TV directory; will only help you search news databases.

GOOGLE CPC

2006-02-23T07:25:00.000-08:00

To determine the cost per click of keywords in Google's AdSense program, follow the following steps here.

Use this tool to help you generate good keyword ideas.

DEMOGRAPHIC & PSYCOGRAPHIC SOURCES

2006-02-15T08:04:00.000-08:00

You'll find these sources helpful when trying to identify age, HH income, race, gender and marital status.

Claritas free reports.
Claritas You Are Where You Live database.
USA Today interactive feature profiling segments of US using demographic and psychographic segementation.
Stat-USA
Geo-Lytics Census data
National Geographic's Map Machine

www.naco.org
The National Association of Counties website helps you find a listing of cities in each county and a listing of counties in each state.NAVIGATE: From the homepage, select “About Counties” and then “Data and Demographics.” You can then do a city search. From “About Counties” you can also “Find a County” and search for counties by state.

http://www.melissadata.com/LookUps/
If you know the Zip code for the city, this will give you all surrounding zip codes with a specified radius, up to 5 miles. It also has lookups for zip code maps, demographics by zip code, lists of zips per county, etc.

http://zip.langenberg.com/
This site will give you provide you with the distance between two zip codes (miles and estimated drive times), provide listing of all zip codes within a specified radius and provide you with the zip codes included in a certain city and vice versa.

www.census.gov
The Census Bureau. This is the best source to find demographic information, and everything else that you would ever want to learn about your area. There are hundreds of reports and maps that you can pull on this site. NAVIGATE: The easiest way to find information quickly is by selecting “American Fact Finder” on the left side of the homepage. You can then type in the city, county, ZIP code, market, etc that you are looking for. Once the page uploads, it gives an overview of the information compiled for the area. You can also click on “Show More” if you need further detailed information like the social or economic characteristics of the area. These reports can be exported to Excel or printed, or simply copied and pasted into a spreadsheet. A direct link to the Census Bureau's Fact Finder.

http://www.ersys.com/
This site compiles census and city information and puts it into maps and graphics which are easy to read and pull quick information from. Simply select the state and city you are researching and it will pull up dozens of search options.

www.chamberofcommerce.com
One great way to find out what’s going in a particular city is to look at the area’s local chamber of commerce. This site helps you search for a city’s local chamber, providing contact information and website links. Once on the local chamber’s website, look for community profiles, economic information, lists of major employers, etc. to find out how and where the city is growing.

PROMOTIONS AND MORE

2006-01-31T08:56:00.000-08:00

Cutting through the clutter takes more than interesting advertisements. To help you brainstorm about different promotional ideas, use these sources:
* Promo Magazine
Apply for a free subscription, or visit PromoMagazine.com
* About.com's promotional advertising web page.
* PromoPeddler.com's daily new promotion ideas are located here.

SOURCES FOR FINDING MEDIA VEHICLES

2006-01-31T08:15:00.000-08:00

SRDS Circulation
This reference book is in Owens Library. It lists newspapers and magazines that are distributed in every city in the US, indicating the circulation for each publication for each specific city.

SRDS Consumer Magazine Sourcebook
This reference book is in Owens Library. It lists categories of all US consumer magazines, under which it provides rate and circulation data for each magazine.

SRDS Radio Advertising Sourcebook
This reference book is in Owens Library. It lists all radio station by city or by format. Each station listing reveals audience profile and format. Use this book also for radio rates in individual markets by using the SQAD Spot Radio Cost-Per-Points, which is located near the front of the book. Check the Contents for exact page.

SRDS TV & Cable Sourcebook
This reference book is in Owens Library. It lists TV networks by city -- which does not help you find TV vehicles ideas. However, you will find demographic profiles by city, which helps you understand who lives in the cities you target. This source also provides SQAD cost-per-point so that you can figure out the rate of local TV shows. It also provides the number of TV households by city, another number you need to determine rates. This source also provides a list of both national cable networks and syndicated TV shows, both of which will provide you ideas for specific TV vehicles to use for your target audience.

Arbitron Radio Market Report
These reference books are located in Owens Library. Each report covers a specific city, but the library does not have a book for every city in the country. Each report provides a list of all stations, with station formats, within the city. This source provides listener figures by daypart, which you will need to determine radio rates.

Yahoo's Media Links
This is a list of media vehicle web sites for radio, television, magazines and newspapers. Check links individually to search for media kit information. http://dir.yahoo.com/News_and_Media/ Also, each of the sources listed below will help you identify media vehicles.

RESEARCH RESOURCES

2006-01-30T08:23:00.000-08:00

Miscellaneous business resources:
Advertising Research Foundation
Business Researcher's Interests
CNN Money
Guerilla Marketing Online
Hoover's Online
Research-It!
Stat-USA
World Asvertising Research Center

Population and demographic information:
Census Bureau
Stat-USA

www.naco.org
The National Association of Counties website helps you find a listing of cities in each county and a listing of counties in each state.
NAVIGATE: From the homepage, select “About Counties” and then “Data and Demographics.” You can then do a city search. From “About Counties” you can also “Find a County” and search for counties by state.

http://www.melissadata.com/LookUps/
If you know the Zip code for the city, this will give you all surrounding zip codes with a specified radius, up to 5 miles. It also has lookups for zip code maps, demographics by zip code, lists of zips per county, etc.

http://zip.langenberg.com/
This site will give you provide you with the distance between two zip codes (miles and estimated drive times), provide listing of all zip codes within a specified radius and provide you with the zip codes included in a certain city and vice versa.

www.census.gov
This is the best source to find demographic information, and everything else that you would ever want to learn about your area. There are HUNDREDS of reports (data and maps) that you can pull on this site, and if you would like to learn more feel free to schedule a time with me and I will be happy to go over it with you!
NAVIGATE: The easiest way to find information quickly is by selecting “American Fact Finder” on the left side of the homepage. You can then type in the city, county, zip code, market, etc that you are looking for. Once the page uploads, it gives an overview of the information compiled for the area. You can also click on “Show More” if you need further detailed information like the social or economic characteristics of the area. These reports can be exported to excel or printed, or simply copied and pasted into a spreadsheet.

http://www.ersys.com/
This site compiles census and city information and puts it into maps and graphics which are easy to read and pull quick information from. Simply select the state and city you are researching and it will pull up dozens of search options.

www.chamberofcommerce.com
One great way to find out what’s going in a particular city is to look at the area’s local chamber of commerce. This site helps you search for a city’s local chamber, providing contact information and website links. Once on the local chamber’s website, look for community profiles, economic information, lists of major employers, etc. to find out how and where the city is growing.

Magazines:
Advertising Age
Adweek
American Demographics
Business Week
Forbes
Fortune
Media Life

HOW SOCIAL CLASS WORKS

2006-01-30T08:19:00.001-08:00

This is an interactive page that will help you "label" your target audience as "upper class," "middle class" and so on. Click here.

MEDIA NEWS

2006-01-30T08:19:00.000-08:00

TV Barn -- a web site that compiles stories about what is happening in the television industry. This site will offer tips on which shows are doing well and which are not. This could be helpful for you when you are choosing your media vehicles. http://www.tvbarn.com/