SOURCES FOR FINDING MEDIA VEHICLES

SRDS Circulation
This reference book is in Owens Library. It lists newspapers and magazines that are distributed in every city in the US, indicating the circulation for each publication for each specific city.

SRDS Consumer Magazine Sourcebook
This reference book is in Owens Library. It lists categories of all US consumer magazines, under which it provides rate and circulation data for each magazine.

SRDS Radio Advertising Sourcebook
This reference book is in Owens Library. It lists all radio station by city or by format. Each station listing reveals audience profile and format. Use this book also for radio rates in individual markets by using the SQAD Spot Radio Cost-Per-Points, which is located near the front of the book. Check the Contents for exact page.

SRDS TV & Cable Sourcebook
This reference book is in Owens Library. It lists TV networks by city -- which does not help you find TV vehicles ideas. However, you will find demographic profiles by city, which helps you understand who lives in the cities you target. This source also provides SQAD cost-per-point so that you can figure out the rate of local TV shows. It also provides the number of TV households by city, another number you need to determine rates. This source also provides a list of both national cable networks and syndicated TV shows, both of which will provide you ideas for specific TV vehicles to use for your target audience.

Arbitron Radio Market Report
These reference books are located in Owens Library. Each report covers a specific city, but the library does not have a book for every city in the country. Each report provides a list of all stations, with station formats, within the city. This source provides listener figures by daypart, which you will need to determine radio rates.

Yahoo's Media Links
This is a list of media vehicle web sites for radio, television, magazines and newspapers. Check links individually to search for media kit information. http://dir.yahoo.com/News_and_Media/ Also, each of the sources listed below will help you identify media vehicles.