CPM Rates:
To determine the CPM (cost per 1,000 impressions) for banner ads, use the Average CPM Banner Ad Rates sheet provided in your assignment packet.
Unique Visitors:
To determine the number of unique visitors to your site, use any of the following sources that might provide that data, or Google "how many unique visitors to MySite.com".
Compete.com
Quantcast.com
HypeStat.com