TELEVISION RATINGS

The following sources are links to Neilsen rating data. Most links will provide only the top 10 or top 20 shows. Your chosen show is probably not in the top 10 or top 20 (at least it should NOT be -- if you are choosing shows with ratings this high, there is a problem with your targeting efforts!). You'll use this data as a starting point to help you understand the rating for your chosen shows.

Remember: 70% of all TV shows have a rating of .5 or less.

Here's a great source for the 2014-15 season.

You can find ratings for a number of TV shows by using this Zap2It source. Just click which ever category might make sense for your shows. For example, click "Daily Cable Final TV Ratings" then click the first entry. Scroll down a bit and you'll see a big list of cable ratings. You may or may not find your exact show, but this gives you better judgement when you "guess" your show's rating.

Neilsen Media Research -- Top 10 TV ratings by broadcast, syndication, cable, African American and Hispanic viewing.

USAToday's expanded Neilsen listing.


WorldScreen.com's listing of all network programs, with ratings by demographic breakdowns. This helps you find shows, but not necessarily shows that are currently broadcast, so way down on your priority list for research!

Excite's listing of rating points for the top 20 shows of the week. [Note: this link doesn't seem to be working as of October, 2013.]


THE FOLLOWING LINKS ARE FOR "EXTRA" RESEARCH, DO NOT START WITH THESE SOURCES!
http://www.stationindex.com/tv/tv-markets
This site lists all the television stations in a market without all the smaller stations and all the digital, analog and off air stations. It also provides direct links to the stations websites and other contact info. I have found that this site is the most user-friendly and efficient for getting listings of major TV stations in a market.


Looking for the CBS or NBC station in your market? All of these networks have sites that will list all of their affiliates in the United States.
NAVIGATE: Go to the stations corporate pages (i.e.: http://www.cbs.com/) and search for local affiliates.

100000 Watts Paid directory of US radio and TV directory; will only help you search news databases.