TELEVISION SHOWS

Looking for television/cable programming to reach your target? Start with the first two links below: TVGuide.com and Yahoo directory.

Use these search tools to find shows that relate to your target's pyschographic interests. You can then Google the name of the show plus the word "rating" and hope to find the rating for the show. You'll have a hard time with this, and most of you simply will use ".5" or "1" as a rating, since you're not likely to be purchasing a cable TV show with a higher rating.



TVguide.com:  Type keywords that related to your target group in the search tool to find shows that your target is most likely to watch.

Zap2It.com has a searchable database of current TV shows.

Try Googling "TV Shows" -- You'll find some reasonable databases such as Amazon's TV shows, Hulu and TV.com.

http://www.zap2it.com/
This site allows you look at what is currently running on all TV stations (cable, satellite and local) for a specified zip code and look up what will be running within the next 15 days.
NAVIGATE: From the homepage, type any zip code and the site will upload what is scheduled for the next three hours. Use the arrows at the top of the page to advance or go back in hours. You can also adjust the date you look at by selecting the scroll down menus above the schedule.

WorldScreen.com's listing of all network programs, with ratings by demographic breakdowns. This helps you find shows, but not necessarily shows that are currently broadcast, so way down on your priority list for research!

Wikipedia's List of TV shows is a decent source, too. But be careful, this is not just U.S. based! If you choose a show from this list, be sure it airs in the United States!


THE FOLLOWING LINKS ARE FOR "EXTRA" RESEARCH, DO NOT START WITH THESE SOURCES!
http://www.stationindex.com/tv/tv-markets
This site lists all the television stations in a market without all the smaller stations and all the digital, analog and off air stations. It also provides direct links to the stations websites and other contact info. I have found that this site is the most user-friendly and efficient for getting listings of major TV stations in a market.


Looking for the CBS or NBC station in your market? All of these networks have sites that will list all of their affiliates in the United States.
NAVIGATE: Go to the stations corporate pages (i.e.: http://www.cbs.com/) and search for local affiliates.

100000 Watts Paid directory of US radio and TV directory; will only help you search news databases.