START HERE:
SRDS / Standard Rate and Data Service -- in Owens Library Reserve Section
These are your best sources for media rate and audience information. These books will help you find and choose your magazines and newspapers. Owens Library Reference Section has the following SRDS books: Circulation, Consumer Magazine and Newspaper sourcebooks.
The Consumer Magazine book has an index in the front to help you find magazine titles by topic. The Newspapaer book has lists of newspapers by market (city), and it also lists national newspapers at the beginning of the book. The Circulation book provides you information about which magazines and newspapers are delivered to specific markets (cities); therefore, you can look up your target market and find newspapers that are distributed within that city.
OTHER SOURCES:
Alliance for Audited Media (AAM) -- This is the "police force" for magazine circulation, so they provide circulation data for magazines. The link here is a good place to look for magazines within targeted interests. The circulation figures you can obtain from this source are basic, but enough for your media plan.
JustMediaKits.com -- you'll get magazine ideas, and possibly links to media kits, or rates, or other useful data... maybe
Magazines.com -- search for magazines within specific interests.
EbscoMags.com -- search for magazines within specific interests.
Amazon magazine subscription page
Magazine-Agent.com: Search magazines by category.
Owens Library has the following source: Gale Directory of Publications and Broadcast Media in the Reference Collection. The call number is Ref 016.071 A97 2002.
SOURCES THAT NO LONGER WORK:
Mediamark Research -- Mediamark's MRI+ offers rates and circulation as well as demographic data, along with lifestlye and product usage for many publications. You must establish a free user account to access most data. Once you are logged in, go to the "Publication Search" area and conduct a keyword search based on your target market -- it's best to do this in the "Editorial Calendar" area. This will produce for you a list of related publications, and information about each.
www.gfkmrismartsystem.com
