RADIO INFORMATION & RATINGS

Ratings and Format Information:

1) Start by identifying a format that best matches your target audience.

• Radio formats defined: Radio Station World 
• Check this source for detailed listener demographics by format: Katz Radio Group. (Click the "Formats" link, then choose the formats  you're interested in.)
• Demographic breakdown of radio formats: R+TBR [You can only access 1x per day.]
• Brief description of formats by demographics: AllBusiness.com  A few nuggets here, too.
• As you're honing in on a format that matches your target, do some Google searches like this general one or this sports-radio-focused search. These types of searches will provide you more focused support for your format choice.

2) Then find stations in your DMAs (cities) that have that format, and check the rating of those stations.

• Nielsen Radio Ratings: this is an easy-to-use source for formats and ratings by DMA (city).
• StationRatings.com: for ratings of most US stations.
• Ratings.Radio-Online.com: another source, but not as reliable as the first two.

SQAD Cost Per Point (CPP): 

SRDS, Standard Rate and Data Service Radio and Broadcast directories -- Located in Owens Library's Reference Section. This directory provides market/geographic information; it will help you identify television networks and shows, along with radio stations and formats.

• Here's a link to SQAD CPP by DMA
• Here's a link to   Persons 12+ by DMA
• Or, check your Northwest Online course for CPP and Persons 12+ per DMA info.

Dayparts:
AM = M-F 6AM-10AM
Day = M-F 10AM-3PM
PM =M-F 3PM-7PM
Evening = M-F 7PM-12 Midnight