MAGAZINE INFORMATION

To find magazines that reach your target audience, you'll use SRDS. You may also choose to include in your search some of the other sources listed.

START HERE:
SRDS / Standard Rate and Data Service -- in Owens Library Reserve Section
These are your best sources for media rate and audience information. These books will help you find and choose your magazines and newspapers. Owens Library Reference Section has the following SRDS books: Circulation, Consumer Magazine and Newspaper sourcebooks.

The Consumer Magazine book has an index in the front to help you find magazine titles by topic. The Newspapaer book has lists of newspapers by market (city), and it also lists national newspapers at the beginning of the book. The Circulation book provides you information about which magazines and newspapers are delivered to specific markets (cities); therefore, you can look up your target market and find newspapers that are distributed within that city.


OTHER SOURCES:

Alliance for Audited Media (AAM) -- This is the "police force" for magazine circulation, so they provide circulation data for magazines. The link here is a good place to look for magazines within targeted interests. The circulation figures you can obtain from this source are basic, but enough for your media plan.

JustMediaKits.com -- you'll get magazine ideas, and possibly links to media kits, or rates, or other useful data... maybe

Magazines.com -- search for magazines within specific interests.

EbscoMags.com -- search for magazines within specific interests.

Amazon magazine subscription page

Magazine-Agent.com: Search magazines by category.

Owens Library has the following source: Gale Directory of Publications and Broadcast Media in the Reference Collection. The call number is Ref 016.071 A97 2002.

SOURCES THAT NO LONGER WORK:
Mediamark Research -- Mediamark's MRI+ offers rates and circulation as well as demographic data, along with lifestlye and product usage for many publications. You must establish a free user account to access most data. Once you are logged in, go to the "Publication Search" area and conduct a keyword search based on your target market -- it's best to do this in the "Editorial Calendar" area. This will produce for you a list of related publications, and information about each.

www.gfkmrismartsystem.com

RADIO INFORMATION & RATINGS

Ratings and Format Information:

1) Start by identifying a format that best matches your target audience.

• Radio formats defined: Radio Station World 
• Check this source for detailed listener demographics by format: Katz Radio Group. (Click the "Formats" link, then choose the formats  you're interested in.)
• Demographic breakdown of radio formats: R+TBR [You can only access 1x per day.]
• Brief description of formats by demographics: AllBusiness.com  A few nuggets here, too.
• As you're honing in on a format that matches your target, do some Google searches like this general one or this sports-radio-focused search. These types of searches will provide you more focused support for your format choice.

2) Then find stations in your DMAs (cities) that have that format, and check the rating of those stations.

• Nielsen Radio Ratings: this is an easy-to-use source for formats and ratings by DMA (city).
• StationRatings.com: for ratings of most US stations.
• Ratings.Radio-Online.com: another source, but not as reliable as the first two.

SQAD Cost Per Point (CPP): 

SRDS, Standard Rate and Data Service Radio and Broadcast directories -- Located in Owens Library's Reference Section. This directory provides market/geographic information; it will help you identify television networks and shows, along with radio stations and formats.

• Here's a link to SQAD CPP by DMA
• Here's a link to   Persons 12+ by DMA
• Or, check your Northwest Online course for CPP and Persons 12+ per DMA info.

Dayparts:
AM = M-F 6AM-10AM
Day = M-F 10AM-3PM
PM =M-F 3PM-7PM
Evening = M-F 7PM-12 Midnight

TELEVISION SHOWS

Looking for television/cable programming to reach your target? Start with the first two links below: TVGuide.com and Yahoo directory.

Use these search tools to find shows that relate to your target's pyschographic interests. You can then Google the name of the show plus the word "rating" and hope to find the rating for the show. You'll have a hard time with this, and most of you simply will use ".5" or "1" as a rating, since you're not likely to be purchasing a cable TV show with a higher rating.



TVguide.com:  Type keywords that related to your target group in the search tool to find shows that your target is most likely to watch.

Zap2It.com has a searchable database of current TV shows.

Try Googling "TV Shows" -- You'll find some reasonable databases such as Amazon's TV shows, Hulu and TV.com.

http://www.zap2it.com/
This site allows you look at what is currently running on all TV stations (cable, satellite and local) for a specified zip code and look up what will be running within the next 15 days.
NAVIGATE: From the homepage, type any zip code and the site will upload what is scheduled for the next three hours. Use the arrows at the top of the page to advance or go back in hours. You can also adjust the date you look at by selecting the scroll down menus above the schedule.

WorldScreen.com's listing of all network programs, with ratings by demographic breakdowns. This helps you find shows, but not necessarily shows that are currently broadcast, so way down on your priority list for research!

Wikipedia's List of TV shows is a decent source, too. But be careful, this is not just U.S. based! If you choose a show from this list, be sure it airs in the United States!


THE FOLLOWING LINKS ARE FOR "EXTRA" RESEARCH, DO NOT START WITH THESE SOURCES!
http://www.stationindex.com/tv/tv-markets
This site lists all the television stations in a market without all the smaller stations and all the digital, analog and off air stations. It also provides direct links to the stations websites and other contact info. I have found that this site is the most user-friendly and efficient for getting listings of major TV stations in a market.


Looking for the CBS or NBC station in your market? All of these networks have sites that will list all of their affiliates in the United States.
NAVIGATE: Go to the stations corporate pages (i.e.: http://www.cbs.com/) and search for local affiliates.

100000 Watts Paid directory of US radio and TV directory; will only help you search news databases.

TELEVISION RATINGS

The following sources are links to Neilsen rating data. Most links will provide only the top 10 or top 20 shows. Your chosen show is probably not in the top 10 or top 20 (at least it should NOT be -- if you are choosing shows with ratings this high, there is a problem with your targeting efforts!). You'll use this data as a starting point to help you understand the rating for your chosen shows.

Remember: 70% of all TV shows have a rating of .5 or less.

Here's a great source for the 2014-15 season.

You can find ratings for a number of TV shows by using this Zap2It source. Just click which ever category might make sense for your shows. For example, click "Daily Cable Final TV Ratings" then click the first entry. Scroll down a bit and you'll see a big list of cable ratings. You may or may not find your exact show, but this gives you better judgement when you "guess" your show's rating.

Neilsen Media Research -- Top 10 TV ratings by broadcast, syndication, cable, African American and Hispanic viewing.

USAToday's expanded Neilsen listing.


WorldScreen.com's listing of all network programs, with ratings by demographic breakdowns. This helps you find shows, but not necessarily shows that are currently broadcast, so way down on your priority list for research!

Excite's listing of rating points for the top 20 shows of the week. [Note: this link doesn't seem to be working as of October, 2013.]


THE FOLLOWING LINKS ARE FOR "EXTRA" RESEARCH, DO NOT START WITH THESE SOURCES!
http://www.stationindex.com/tv/tv-markets
This site lists all the television stations in a market without all the smaller stations and all the digital, analog and off air stations. It also provides direct links to the stations websites and other contact info. I have found that this site is the most user-friendly and efficient for getting listings of major TV stations in a market.


Looking for the CBS or NBC station in your market? All of these networks have sites that will list all of their affiliates in the United States.
NAVIGATE: Go to the stations corporate pages (i.e.: http://www.cbs.com/) and search for local affiliates.

100000 Watts Paid directory of US radio and TV directory; will only help you search news databases.

GOOGLE Search and Video

--- GOOGLE ADVERTISING: General

Before you can begin to determine prices (CPC, CPV, etc) and parameters (geography, demographics, etc.) of any Google ads, you'll need to have a Google account. All Google accounts are linked, so if you already have a Gmail account, you don't need a new Google account. You'll also find that it helps to have a web site that you can use as a placeholder web site when you go through the steps of determining your Google ad campaigns. Ditto for a YouTube account/channel.

1. Get a Google account (like Gmail)
2. You'll need an AdWords account -- it's free
3. Have a web site that you can "play" with. I recommend using your portfolio site. If you don't have one yet, you should. Here are some tips.
4. Have a YouTube account/channel for video ads.



--- SEARCH ADS  (Ads on SERPs and text ads within Google's network):

To determine the cost per click (CPC) of keywords in Google's AdSense program, follow the following steps here (you'll have to sign up for a free AdSense account).

Click the area that reads:
"Get search volume for a list of keywords or group them into ad groups"

Then, type in all of the keywords/keyphrases you're considering, separating them with commas.

You can search for the exact volume and cost for each of  your three cities, but this is not actually required for your assignment.

Then click "Get search volume"

You'll see a chart that indicates both volume, and the estimated cost per click (CPC).


--- VIDEO ADS  (YouTube-based and video ads within Google's network):

If you plan to advertise on YouTube, you should watch this video (also shown below), which walks you through the steps and the ad options.

At minimum for your assignment, you'll choose to run ads on a cost per view (CPV) basis, which is very similar to the CPC basis for search ads.

You should modify your "Search" spreadsheet to accommodate your video decisions.

SOURCES FOR FINDING MEDIA VEHICLES

SRDS Circulation
This reference book is in Owens Library. It lists newspapers and magazines that are distributed in every city in the US, indicating the circulation for each publication for each specific city.

SRDS Consumer Magazine Sourcebook
This reference book is in Owens Library. It lists categories of all US consumer magazines, under which it provides rate and circulation data for each magazine.

SRDS Radio Advertising Sourcebook
This reference book is in Owens Library. It lists all radio station by city or by format. Each station listing reveals audience profile and format. Use this book also for radio rates in individual markets by using the SQAD Spot Radio Cost-Per-Points, which is located near the front of the book. Check the Contents for exact page.

SRDS TV & Cable Sourcebook
This reference book is in Owens Library. It lists TV networks by city -- which does not help you find TV vehicles ideas. However, you will find demographic profiles by city, which helps you understand who lives in the cities you target. This source also provides SQAD cost-per-point so that you can figure out the rate of local TV shows. It also provides the number of TV households by city, another number you need to determine rates. This source also provides a list of both national cable networks and syndicated TV shows, both of which will provide you ideas for specific TV vehicles to use for your target audience.

Arbitron Radio Market Report
These reference books are located in Owens Library. Each report covers a specific city, but the library does not have a book for every city in the country. Each report provides a list of all stations, with station formats, within the city. This source provides listener figures by daypart, which you will need to determine radio rates.

Yahoo's Media Links
This is a list of media vehicle web sites for radio, television, magazines and newspapers. Check links individually to search for media kit information. http://dir.yahoo.com/News_and_Media/ Also, each of the sources listed below will help you identify media vehicles.

Buying Facebook Ads

If you choose to purchase ads on Facebook, start with this page: Facebook.com/advertising

Read this section about how Facebook ads work. Then, in order to determine costs for your specific target (demographic, psychographic and geographic characteristics), you'll have to essentially build an ad that is supposedly for a page that you own. If you do not have administrative rights to a "page," you should work with a friend who does. You won't be actually buying ads, of course. You won't be spending any money. But this is the way to determine actual costs.

So, when you have access to a "page," you can then click "Create an Ad," which starts the process of determining how much Facebook ads might cost for your specific needs.

I recommend you start learning this tool with a "clicks to website" goal. You'll have to enter a URL to start the process. Once you get to the next screen, that's where you'll enter your target's interests. I also recommend that under "Bidding and Pricing" you click the "Manually set your maximum bid for clicks (CPC)" option, which will then trigger an indicator as to how many people you're likely to reach, along with a suggested bid. As with all of your media choices for the media plan, you are choosing how much money you want to spend. But the meter that indicates how many people you'll be reaching is necessary for you to calculate the CPM for  your Facebook expenditure.