INTERNET Banner Ad CPMs and Unique Visitors

CPM Rates:
To determine the CPM (cost per 1,000 impressions) for banner ads, use the Average CPM Banner Ad Rates sheet provided in your assignment packet.


Unique Visitors:
To determine the number of unique visitors to your site, use any of the following sources that might provide that data, or Google "how many unique visitors to MySite.com".

Compete.com

Quantcast.com

HypeStat.com

TELEVISION HH NUMBERS AND CPP

To determine the cost of a :30 TV spot, you need both the rating for the show on which you want to advertise, and you need the cost per point (CPP).

Find the CPP for each of your cities at this Kantar Media / SRDS Source: DMA (Designated Market Area) Profiles

1. Determine your 3 cities 
2. Click "Profile" link
3. Current Total HH: Look in the upper left for this number
4. Squad Cost Per Point (CPP): Look in right column, middle of page. You'll need to know when your show airs to know which daypart CPP to  use.

Daypart chart here: