TELEVISION HH NUMBERS AND CPP

To determine the cost of a :30 TV spot, you need both the rating for the show on which you want to advertise, and you need the cost per point (CPP).

Find the CPP for each of your cities at this Kantar Media / SRDS Source: DMA (Designated Market Area) Profiles

1. Determine your 3 cities 
2. Click "Profile" link
3. Current Total HH: Look in the upper left for this number
4. Squad Cost Per Point (CPP): Look in right column, middle of page. You'll need to know when your show airs to know which daypart CPP to  use.

Daypart chart here: